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Video background — calm bedroom, low amber light, looping
ORUS
The wellness marketplace

Shop wellness that actually works for you.

Sleep, movement and recovery from every brand worth trusting, in one basket. An advisor helps you find what fits, so you only buy what works.

It reaches outThe right nudge, at the right time
The conversationTell it what is really going on
The diagnosisIt asks before it recommends
The recommendationFitted to you, not the bestseller
The routineBuilt into your evening
TonightYour readiness, every morning
RewardsCredit that travels every brand
ShopOne order, one delivery
The memoryIt remembers, and checks in
247
Reviewed
80%
Rejected
3
Rituals covered
Click the phone to talk to the advisor

Brands featured in

The three rituals

Everything on ORUS lives in one of three rituals.

Sleep, Move, Restore. It is how we organise the whole of wellness, and how the advisor learns where you need it most.

The ORUS standard

We research thousands. We choose dozens.

Most wellness products never make it onto ORUS. The few that do passed every step below, and the last one is why we are not just another shop.

01

Research

AI trend analysis paired with a human network watching the whole market.

Researchers · analysts
02

The standard

Ingredients, evidence and honest fit. Four in five products are rejected here.

Sleep physicians · dieticians
03

Expert validation

Pressure-tested by specialists in the discipline each product belongs to.

Coaches · practitioners
04

Advisor training

Everything we learn trains the advisor, so it can diagnose before it recommends.

The ORUS advisor
247
Reviewed this quarter
80%
Rejected before launch
See how we curate →
Birdie® 2.0Product image — Birdie® 2.0
Featured brand
Birdie
The air you sleep in, made visible.

A calm Scandinavian object that reads the air in your bedroom, so you can fix what you cannot feel. No app obsession, no noise. Just better nights, quietly.

Most loved

What our members reach for.

Why a marketplace

One basket. Every brand. Credit that travels.

Buy direct from a single brand and your loyalty is trapped there. On ORUS, everything you buy earns credit you can spend on any brand, in one basket, at one checkout.

Earn 5% back on every order, across all brands
Spend it anywhere on ORUS, not locked to one shop
One basket, one delivery, one place that remembers you
ORUS
+£2.90
ACAYA
+£0.60
Birdie
+£7.50
Earned across brandsOne balance
Your ORUS credit
£11.00
Spend on anything, any brand, at checkout
Meet the experts

People who do this for a living.

Every product is pressure-tested by practitioners in its discipline. Real people, in real practice, who tell us plainly when something does not hold up.

Field notes

The ORUS Journal.

All articles →

FAQs

It asks before it suggests. The advisor diagnoses first, building on your sleep, movement and recovery context, then recommends only what fits. Nothing is pushed because it happens to sell.
Every product passes four steps: research, an evidence and ingredient standard, expert validation, and real outcomes. Four in five are rejected. See how we curate
Your data stays private and is used only to personalise your advice. We never sell it, and you can see or remove anything the advisor remembers at any time.
Of course. Browse the full marketplace whenever you like. The advisor is there when you want a steer, not a gate in front of the shop.
You earn credit on everything you buy and can spend it across any brand on ORUS. One balance, no points to convert, applied straight at checkout.