The story
About ACAYA
ACAYA was founded by three pharmacists and best friends — Sook Li, Silvia, and Kit — who met studying pharmacy in Melbourne. During the pandemic, repeating the same mundane routines day after day sparked an idea: oral care products that are equal parts functional and indulgent.
After nearly three years of R&D with labs in Malaysia and Europe, ACAYA launched with a simple philosophy: natural where possible, science where required. Their formulas are roughly 90% natural, anchored by nano-hydroxyapatite — a fluoride alternative that remineralises enamel without the controversy.
What sets ACAYA apart is the sensory experience. Working with French and Italian flavour houses, they created scent profiles that turn brushing into something closer to a ritual than a chore. First Date layers verbena, green apple, and pineapple. Summer Tales blends citrus, cassis berry, apricot, and peach. Both start with a refreshing mint foundation but finish with unexpected notes you actually look forward to.
Every product is made in a GMP-certified facility in Malaysia, registered with the National Pharmaceutical Regulatory Agency, and halal-certified by JAKIM.
Sook Li, Silvia & Kit
Founder
“We made oral care products that leave behind a scent as good as perfume, protect your oral health with scientifically-proven ingredients, and sit more boldly on your counter than they do in your cabinet.”
ÖRUS curation notes
Why ACAYA is on this shelf.
ACAYA represents exactly what the Restore ritual needs — oral care that treats your mouth as part of your overall wellness routine, not an afterthought. The pharmacist founders bring genuine clinical credibility, and the nano-hydroxyapatite formulation is backed by real evidence. We particularly value their transparency about what goes in and what stays out.
Not sure which ACAYA product to start with?
Our advisor knows every product in this range.