The story
ACAYA was founded in 2020 by three pharmacists who believed the most everyday parts of a routine deserved as much thought as the rest. Made in Malaysia, its toothpastes use nano-hydroxyapatite and carry considered botanical scents that turn a twice-daily task into something closer to a ritual. It is oral care approached with a formulator's rigour and a designer's eye.
ORUS curation note
Why ORUS chose ACAYA
Most oral care is an afterthought. ACAYA treats it as a craft. Pharmacist-founded, thoughtfully formulated and beautifully made, it is exactly the kind of quiet upgrade to an everyday habit that ORUS exists to find.
We made oral care products that leave behind a scent as good as perfume, protect your oral health with scientifically-proven ingredients, and sit more boldly on your counter than they do in your cabinet.Sook Li, Silvia & Kit, founder
