Every product on the ORUS shelf goes through a rigorous selection process. We do not simply list products from any brand that applies.
Our three-step process
1. Research the category
We start by mapping the category landscape. What does the science say? What ingredients have evidence behind them? What are the gaps in the market?
2. Test the product
We test every product ourselves before listing it. This includes evaluating the formulation, packaging, sourcing, and overall experience.
3. Verify the claims
We cross-reference the brand's claims against published research, third-party certifications, and ingredient transparency. If a product does not do what it says, it does not make the shelf.
Ongoing review
Curation is not a one-time check. We continuously review the products on our shelf and remove anything that no longer meets our standards, whether due to reformulation, new research, or quality concerns.
The verified brand seal
The blue verification seal next to a brand name on ORUS indicates that the brand has passed our curation standard. Tapping a verified brand name on any product page opens that brand's full profile.